Based on 2023 projections, 20.8% of retail purchases are expected to take place online this year and e-commerce sales are slated to grow 10.3% as well. This means that online shoppers are placing more items in their shopping cart. Experts predict the U.S. e-commerce market will reach over $1.1 trillion in sales by the end of the year, showing it’s more important than ever for retailers to find cost-efficient, reliable ways to fulfill customer orders. But is your business ready to capitalize on this e-commerce growth?
Imagine that your physical and virtual shelves are stocked and ready for your customers. You’re selling through your inventory and fulfilling a high volume of customer orders with delivery. Then, you start encountering issues with your current delivery service provider (DSP). You’re noticing a higher number of uncompleted orders, seeing higher surcharges or additional fees, and new daily volume limits. Consequently, you’re paying more money to ship orders, scrambling to find alternatives, and the goods are arriving later than promised to the customer. The surcharges decrease your profit, and you struggle to fulfill orders and meet customer expectations. Could this have been avoided?
Short answer, yes—retailers can protect themselves by taking a strategic approach to delivery.